Customer Activation & Marketing Controller

4 days left

Employer
H&M
Location
Bangalore
Posted
Jun 05, 2024
Closes
Jun 23, 2024
Ref
4723310060
Work Mode
Work from office
Hours
Full Time
Organization Type
Corporate
Job Description

As the Customer Activation & Marketing Controller, you contribute to added customer value, a strong brand and increased sales by managing the goal setting, follow up and KPIs of the Loyalty & Customer base, Customer experience, Brand & Media for the region. Working toward aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you drive the budget process and follow-up of all CA&M costs related to results/outcome achieved. Being an exceptional Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures.

You have strong commercial focus and are insight and data driven with proven ability to drive results and work towards goals with a proven track record of creating customer-centric results that lasts. You can connect and interact with different functions to drive goals and KPIs to grow Brand, Sales and improved Customer experience.

Key responsibilities
  • You are responsible in driving the customer activation goal process for the region to set customer centric, measurable and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.
  • Lead budget process related to customer activation - media spend, content costs, production costs, agency fees & other posts related to tools and the team - all costs in relation to results achieved, making sure the function deliver on set goals.
  • Coordinate with cross functional teams to follow up on costs and performance of brand & sales activation campaigns, customer base and customer/brand experience.
  • Support and coordinate discussions regarding trade-off related to media, production, research budgets and regional/local procurement processes.
  • You analyze data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.

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